We preserve biodiversity in South America. To this end, we design biodiversity-friendly supply chains. We inform food retailers about the cultivation of raw materials for their products.
One million species are threatened with extinction (IPBES, 2019). Ecosystems are being damaged. All living beings – including humans – need intact ecosystems to survive. The annual loss of ecosystem services is estimated to be worth 6 billion US dollars. One of the main reasons for this is intensive agriculture. If this changes, the problem becomes the solution. Agriculture becomes a habitat.
We inform food producers and retailers about the risks to biodiversity posed by traded products. We offer solutions for retailers in information materials. We share successful marketing and communication strategies for the sale of products from biodiversity-friendly cultivation.
Project area
Goals
Raising awareness of the importance of biodiversity in the food industry
Increase supply and demand for biodiversity-friendly agricultural products
Motivate companies to market products from biodiversity-friendly cultivation
Impacts
Raising awareness of biodiversity risks in agricultural supply chains among the food trade in Europe
Pilot projects with food companies for the biodiversity-promoting cultivation of agricultural products
Development and dissemination of successful marketing strategies for the promotion of biodiversity-friendly products
Impressions
Contribution to the sustainability goals
Latest news
Publications
Contact persons
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