• Protecting biodiversity in agricultural supply chains

Protecting biodiversity in agricultural supply chains

Project period: since October 2021
We preserve biodiversity in South America. To this end, we design biodiversity-friendly supply chains. We inform food retailers about the cultivation of raw materials for their products.

One million species are threatened with extinction (IPBES, 2019). Ecosystems are being damaged. All living beings – including humans – need intact ecosystems to survive. The annual loss of ecosystem services is estimated to be worth 6 billion US dollars. One of the main reasons for this is intensive agriculture. If this changes, the problem becomes the solution. Agriculture becomes a habitat.

We inform food producers and retailers about the risks to biodiversity posed by traded products. We offer solutions for retailers in information materials. We share successful marketing and communication strategies for the sale of products from biodiversity-friendly cultivation.

Project area

Goals

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Create awareness

Raising awareness of the importance of biodiversity in the food industry
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Increase supply and demand

Increase supply and demand for biodiversity-friendly agricultural products
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Motivating companies

Motivate companies to market products from biodiversity-friendly cultivation

Impacts

N
Raising awareness of biodiversity risks in agricultural supply chains among the food trade in Europe
N
Pilot projects with food companies for the biodiversity-promoting cultivation of agricultural products
N
Development and dissemination of successful marketing strategies for the promotion of biodiversity-friendly products

Impressions

Contribution to the sustainability goals

Contact persons

Louisa Lösing

Louisa Lösing

Deputy Head of Corporate Affairs and Biodiversity

Tel: +49 228 184 86 94 15
loesing@globalnature.org

Sponsor

German Society for International Cooperation (GIZ)
Federal Ministry for Economic Cooperation and Development (BMZ)
No results found.

Project partners

Lake Constance Foundation
No results found.