The European Business and Biodiversity Campaign aims to:
- Improve the awareness and understanding among corporate decision makers about impacts of business operations and about business opportunities in relation to biodiversity conservation.
- Disseminate information and demonstrate methodologies and tools that help businesses to assess and mitigate their impacts on biodiversity.
- Provide information about existing Business and Biodiversity Initiatives such as the EU Business and Biodiversity Initiative/Technical Platform, IUCN Countdown 2010, Germany’s Business and Biodiversity Initiative and other national and regional initiatives.
- Promote biodiversity partnerships between business, NGOs and other stakeholders.