Improvement in the handicraft production and marketing
A workshop was hold to show the craftspeople new weaving techniques to increase their product diversity and demonstrate possibilities to correct mistakes.
The participation in the Colombian Arts and Crafts Fair Expoartesanías de Colombia in December 2010 was very important for the promotion of the products. Representatives of the Organisation Los Fundadores took part and explained the products to the visitors to the fair.
Also on the spot a lot has been done to draw the attention to the craftspeople shop. So a banner was fixed, labels were attached to the products and the display in- and outside the shop improved.
Meanwhile, 50 arts and crafts products per month are being produced and offered in the shop.